How do other lawyers generate lead?

After more than 15 years of generating clients online, there are some basic things that all successful lawyers do. What do lawyers who get clients online do?

They choose few specialties. Stick to what you know. They choose a maximum of 2 or 3 specialties in which they indicate they are experts. Would you trust a doctor who says they can perform heart surgery, fill a cavity well, and also do plastic surgery? ... probably not. The same goes for lawyers. Clients looking for a lawyer want a specialist and not a lawyer who knows a little about many things.

They respond quickly to contacts. A lawyer who doesn't respond quickly is a bad sign. Lawyers who quickly contact lead have a higher percentage of client generation. To do it right, one recommendation is to have the elAbogado App installed.

They measure ROI. First, they invest money, such as having a campaign on elAbogado, to get clients. Then they calculate if the investment is profitable. To calculate ROI (Return On Investment), you have to add up everything you've earned from clients and subtract what you've invested.

What lawyers who get clients online do NOT do:

They don't wait for lead to call them. They always call them.
They are not short-sighted. They don't aim to make money from the first lead, they learn and improve.
They don't pretend to know everything.